Write and send the outreach emails

Before hitting send, the final step of the process was to write our outreach templates and create personalization fields for each prospect.

Our idea here was to personalize emails based on the statistic referenced by each prospect.

Here’s what we came up with:

Hi [First name],

I saw you mentioned how [Stat] on your page about [Page topic].

[Pitch]

We published this and a few other fresh SEO stats here: https://ahrefs.com/blog/57-seo-statistics-for-2020/

Not sure if you’re actively editing posts, but might be worth an update if you are? No pressure 🙂

Cheers,

Vlad

The first three personalization fields were simple enough as we already had this information in our spreadsheet.

For the pitch, we wrote eight custom paragraphs based on the mentioned statistics.

22 custom pitches

Finally, we put everything together in one sheet and imported that into our outreach tool: PitchBox. The result was a simple and personalized email for every prospect.

Here’s an example of the final result:

Hi Josh,

I saw you mentioned how 93% of online experiences begin with a search engine on your page about ecommerce SEO.

The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.

That stat is actually 14 years old. More recent research (2019) suggests that this number has gone down to 68%. I think it’s lower because social and other sources now account for around 1/3 of traffic.

We published this and a few other fresh SEO stats here: https://ahrefs.com/blog/57-seo-statistics-for-2020/.

Not sure if you’re actively editing posts, but might be worth an update if you are? No pressure

Cheers,

Vlad

Now all that was left to do was hit send.