In addition to acquiring a formed brand and enjoying executive list its mature channels, more companies are now starting to build their own brands and establish self-control channels. Supply chain cannot be simply equated with production or logistics. It includes executive list raw materials, design, production, logistics, sales, delivery and even marketing of products. It is a comprehensive concept, which involves a lot of exploration from zero to one. The main line of discussion in this article is to divide the supply into two dimensions, online and offline,

Along the lines of going overseas, to discuss the executive list huge adjustments that traditional supply chains need to make to adapt to going overseas. Several changes in the online and offline supply chain have penetrated, and it has also run through the process of executive list Goodbaby's establishment of its own brand overseas. 1. Online and offline and omni-channel In the past few decades, before the rise of Amazon and Taobao, the vast majority of Chinese manufacturing industries took the path of supermarkets and specialty stores.

The same is true in China, and they cannot enjoy the executive list convenience of online platforms. They mostly use offline channels to find provincial and executive list municipal representatives. In recent years, after Amazon and Taobao have penetrated into thousands of households, many big sellers rely on the platform of e-commerce to overtake cars. Some successful brands have gradually started to go offline from online, such as China's beauty mask, overseas Anker and so on.