At its most fundamental level, marketing is about traffic. With U.S. affiliate marketing spending expected to reach $8.2 billion by 2022, it’s no surprise that more businesses are using it, taking advantage of affiliate research to find the best-performing partners.
Without making changes to profit margins or product development, the only ways to increase your revenue are to attract more potential customers or better quality prospects, i.e. those with a higher chance of making a purchase.
To that end, both search engine optimization (SEO) and affiliate marketing work towards the same goal: driving more high-quality traffic to your website to lift conversions, sales, and revenue.
The similarities don’t stop there: both strategies can be complex and difficult to manage. SEO and affiliate marketing take time to implement and show results slowly, so you need the highest-impact techniques to optimize your efforts and maximize your returns.
Not only are these strategies similar, but when used together as SEO affiliate marketing, you can gain dual advantages: traffic quantity and volume.
Let’s explore exactly how to get the best returns.
What is SEO affiliate marketing?
SEO vs. affiliate marketing venn diagram
SEO alone is widely used by companies seeking a higher ranking in search engine results pages (SERPs). As part of an inbound marketing campaign, SEO can help you deliver valuable content to your audience based on search volume. That content aims to bring them into your marketing funnel via genuinely useful information that builds affinity with, and awareness of, your brand.
Affiliate marketing programs, on the other hand, can be a cost-effective way of attracting warm leads that drive profits for your business at a greater return on investment (ROI) than many other strategies. By connecting with affiliate partners who deliver prospects via affiliate links, these programs offer payments either per sale, based on click-through rate (CTR), or per lead generated. Partners promote affiliate marketers’ products or services via their own marketing campaigns, social media posts, tutorials, blog sites, email campaigns, affiliate sites, or videos.
SEO affiliate marketing is a combination of the two techniques and involves adding product links to your optimized content to lift your profile and deliver higher conversions. The combined approach delivers the benefits of both strategies and ensures they are working hand in hand to increase your revenue, rather than competing with one another. While the affiliate SEO activity helps lift the visibility of your brand and products, the attached affiliate marketing campaign converts that visibility into prospects, sales, and profit.
Pro Tip: When applied to the right products that attract a high volume of search traffic and a good commission on each sale, SEO affiliate marketing can produce powerful results.
How do you conduct SEO affiliate marketing effectively?
4 steps how to create an effective SEO affiliate strategy
As with any long-term campaign, an effective affiliate SEO strategy requires several steps to ensure you’re making the most of your time and Philippines Photo Editor resources. Executing this correctly now will help you reap the rewards of your efforts later.
There are four main steps to think about:
1. Find the right product in your niche
To get your SEO and affiliate marketing campaigns working together harmoniously, make sure both strategies are carefully targeted and refined. There’s no point identifying specific targets for your affiliate partners if you’re trying to push products in too many different categories.
Focus on one or two products within your particular niche (like skincare creams for women 18-24). This niche should be selected primarily based on profitability and data-driven research that identifies your likely ROI. Of course, it’s also important that the chosen niche is something you feel able to contribute to and engage with over the long-term and that fits your brand. But if there’s no money to be made, you’re stuck before you even begin.
When scoping out possible niches, look at the affiliate partners currently operating there by exploring their traffic channels, top keywords, paid activities, audience and engagement metrics. That way, you get a sense of how popular and profitable that particular niche could be for you, and start to narrow down which product or set of products to promote. Again, taking the time to identify the best target at this stage will pay off in the future.